The Story of the Brand
The story of the Prokop & Brož brand began at the end of 2011. On one of the last warm days of that fall, an unlikely trio could be found in the garden of the U Pinkasů pub. The first of them was an extroverted metalhead, a connoisseur of fine spirits and a walking encyclopedia of the art and craft of watchmaking – an icon of watch journalism in the Czech Republic – Jan Lidmaňský.
The second was Martin Brož, an unassuming and modest master watchmaker and keeper of the mechanical tower clock on Wenceslas Square, who had already earned recognition for several successful one-off commissioned pieces.
Arriving slightly late was Jan Prokop, whom most wristwatch enthusiasts will associate with his many years at ELTON hodinářská, a.s., the company that makes PRIM watches. Yet what originally brought him to that company was also a desire to put into practice the industrial design capabilities of his studio, Creative Services, s.r.o.